About – Danielle Last

Impulsive thinker
Compulsive doodler
Occasional perfectionist
Chaotic organiser
Long-term optimist
Detail enthusiast

I am a detail-orientated and collaborative product designer based in London, with over 9 years experience crafting effective and intuitive interfaces with user research and insights.

With a background in graphic design, I am passionate about solving real problems through design, taking a customer-centric approach to bring value to users.

I am currently working as a product designer at Super Payments.

Experience

Super Payments Senior Product Designer
Oct 2022 - Present

A shopping and payments app, utilising open banking to provide savings to both consumers and businesses.

Led design and research of the consumer shopping and rewards app, signing up 10k users in the first 6 months
Optimisation to maintain a repeat payment rate over 50% and payment success at over 80%

Lick Product Designer
Oct 2021 - Oct 2022

A sustainable and inspirational e-commerce experience for both home decorators and professionals.

Turning Pinterest inspiration into an easy shopping experience with the data powered Lick Colours tool
Designing an online shopping platform, increasing conversion from sample to paint to tools, in a physical industry

Qubit Product Designer
Aug 2020 - Sept 2021

An AI powered platform for e-commerce merchandisers.

Design of a new dashboard to make data accessible to non-data users
Introducing new features to increase AI driven merchandising
Running a customer research programme to ensure constant, high-quality user feedback

MOO Digital Product Designer
June 2018 - Aug 2020

Great design and high-quality print products for everyone with easy online tools

Optimising MOO’s online design tool with responsive design to increase conversion on new platforms
Day-to-day design for the top-funnel e-commerce journey, including driving a 10.6% uplift in mobile conversion

MOO Digital Artworker
April 2017 - June 2018